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SHIP Policy — Build in Public

What counts as a SHIP, the minimum monthly commitment and how shipping is evaluated.

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What is SHIP?

SHIP means publishing anything you're building, learning, or sharing to the public — articles, products, ideas, experiences...

"Ship early, ship often, ship with intention."

Minimum SHIP Commitment

  • Quantity: At least 4 times/month (avg. once/week), not all at the end of the month
  • Format: Public posts with links (blog, social media, website...)
  • Report: Share the link in the #ship Discord channel
  • Purpose: So the community can support, engage, and give feedback

What Counts as a SHIP

Accepted:

  • Personal profile: Introducing yourself, LinkedIn updates, portfolio
  • Product: MVP, beta, new feature, demo
  • Expert knowledge: Tutorial, guides, tips & tricks
  • Work experience: Lessons learned, behind the scenes
  • Ideas: Concept, wireframe, validation

Not accepted:

  • Simple reposts/shares without original content
  • Private posts without a public link
  • Comments on others' posts

Weekly SHIP Process

  1. Create content (article, video, product...)
  2. Post it PUBLIC (blog, social, website...)
  3. Copy the post link
  4. Share it in the #ship Discord channel
  5. Community comes in to support and engage

Monthly Evaluation

  • 0–1 posts: Not met — Warning
  • 2–3 posts: Below expectation — Reminder
  • 4+ posts: Meets requirement
  • 8+ posts: Outstanding
  • 12+ posts: Top Shipper

Community Support

When you SHIP in #ship, other members will like/react, leave constructive feedback, share if the content is good, and connect if there's synergy.

NLB Culture: "Support first, critique second"